Digital agency, 7DKS, commissioned us to design chacters and artwork for their Super M campaign. We developed the two hipsters, representative of the two main Super M flavours, and created set about designing drop packs for a selected bunch of bloggers based on their main writing themes, specifically music and sports (it turns out that chocolate Super M is highly recommended by sports scientists).
The artwork was printed on raw board and contained packs of Super M, our limited edition t-shirts, and a loudhailer (a small clue for the free concert tickets the bloggers would receive).
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/55b332760042505fc9f4876a_rw_1200.jpg?h=f1b74ee597791d482863fabe790de521)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/7bda682128d8c79104c13cd3_rw_1920.jpg?h=a26fbd4e94beaa5a2a27f33278891296)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/eca9e6dd171d28e151573c1a_rw_1920.jpg?h=826084fc49e9be9f9e3c130efbf198e9)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/746a62199ca1ff9fd2c6eb0a_rw_1920.jpg?h=f72dc94dd098826b62d4bcb9d62d3d41)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/4613cc82371ff7c13bed7096_rw_1920.jpg?h=ea9c42c13ea98e1fe5d96e1cfaf1fe59)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/4dc9393405662cea72d1b43b_rw_1200.jpg?h=8631764f23de7e2443b777782172d752)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/8efa88805e4eb70d27a812b0_rw_1920.jpg?h=9de2892f41edb96de32f0ff068905241)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/12b187b15a713c7dad1613da_rw_1920.jpg?h=5df9605854da00555a815ff69d0eee33)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/5f4e6ebcac2d356e6373a41a_rw_1920.jpg?h=2332a1a10ebb59e66766ade304e420e4)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/24871002742758851fee38c4_rw_1920.jpg?h=dd1b34a8af9ebc532c130bfbb9e6dd5f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/053d20ad4af50c149a514a18_rw_1920.jpg?h=8eec1cea4a2a4d0103a711dbae7799c1)
The Super M branding on the t-shirts was kept to a minimum to make them more wearable for every day use. The last thing we wanted was a bunch of shirts that looked like they had been handed out for a team building exercise. We mainly used them to introduce the two characters that we developed for Super M's digital campaign that 7DKS have since expanded into mainstream media.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/7b7bc61d84c37d3574dffa42_rw_1200.jpg?h=fa1fb891288edb2a61bc598241d90e61)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/7aa2c34e780204bde5180c64_rw_1200.jpg?h=b1df18e826240df5d062ac6a2f62d076)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/af2efc9ccfc2a489b3f53234_rw_1200.jpg?h=373d3a65c030f6e6c7c9715c2eb21af9)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/d5d3f86bba9e1332a813ee39_rw_1200.jpg?h=c507fb90b0a8030f699f3d4910f383a6)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/2eba7640bbd2faa7e539c892_rw_1200.jpg?h=4d55020cc2f95cd2f23623ef839cf4e6)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4cb8bc7154d4c1f177828b356af2c634/801ae5af94863769b41213b9_rw_1200.jpg?h=b7f070cb60df08657189cc17cee671a8)
Creative Director: Barry Maitland-Stuart
Art Director: Gawie Joubert
Designer: Gawie Joubert
Illustrators: Gawie Joubert & Barry Maitland-Stuart