Royal Enfield returned to South Africa in 2006. These classic British bikes are built in India utilising the same moulds and processes that were used in the 1950’s. Under the Creative Direction of Da Vinci Edison Bell we set out to create the ads using techniques from their era.
The ads were all hand done using stencilled fonts and the bikes were illustrated in oils.
Creative Director: Patrick Robertson (DaVInciEdisonBell)
Art Director: Barry Maitland-Stuart
Copywriter: Patrick Robertson